How to Increse Website Trafic Visitors using Search Engine Marketing

Search Engine Marketing Most people research online before making buying decisions. In fact, 82% of all initial website visits come from searches on the internet. Well thought out and precisely executed search engine optimization and search engine marketing strategies will increase your site’s visibility for people interested in the types of products and services you offer.

Whether your market is strictly Cleveland and the rest of Northeast Ohio, or you do business nationwide and Internationally, Ocular Concepts can develop and execute an SEO or Web Marketing solution that improves your page rank and increases web traffic.

Search Engine Marketing

There are actually two prongs to the optimization process. These are on-page optimization strategies, which is SEO, and off-page optimization strategies, which is SEM or Search Engine Marketing. SEO equips your website and its pages to thrive in the search environment and to move through the search engines. SEM (Search Engine Marketing) acts as the catalyst for your optimized site to more effectively rank ahead of competitor sites in search engines like Google, Yahoo and MSN.

While SEO by itself (on-page page optimization) can be effective and help improve your page rankings, combining SEM (off page optimization) with SEO delivers the greatest success. SEO to a website is like putting high performance parts on your car, and giving it a good tune up, so that it is better equipped to reach its destination more efficiently and faster.

Related Article : Why Search Engine Marketing Is Essential for Your Business

SEM (Search Engine Marketing) is like putting high performance fuel and a skilled driver in the car to take advantage of the car’s improved parts. SEO is the right ingredients for the perfect drink…SEM is the straw that stirs that drink!

While many SEO firms in Northeast Ohio try to get you to buy tiered Search Engine Optimization and Marketing packages that group together a series of services, some of which you may not even need or are missing things you may really need, Ocular believes in tailoring a program that is more specific to the work you need done. This allows you to get way more for your money with us.

A top notch SEO company does not use a cookie cutter checklist. Not every business has the same needs. Each site is in a different stage of development. Not every client will need every service

Our approach is highly customized, as we break down every aspect of your current situation. We look at your big picture and find things that others may overlook. We look at the components of your site from an SEO perspective, strengths and weakness, and make it work as whole. This process includes a complete analysis of your entire website, current traffic, competitive environment, and then putting the pieces together to achieve the results you desire.

Why Search Engine Marketing Is Essential for Your Business

 Search engine Marketing (SEM) is the process of gaining online visibility and web traffic from Google, Yahoo, Bing and other search engines. Sometimes referred to as “search marketing,” it is a general term that focuses on acquiring web traffic through organic (free) SEO tactics and paid search advertising

Why Is Search Engine Marketing Crucial for Your Internet Marketing Campaign?

Unlike traditional marketing methods, including television, radio and print, which blanket large groups of potential customers (most of whom are not interested) with general information about a product or service, search engine marketing offers you the ability to target a specific audience based on the information they are already searching for. If you own an online business or utilize your website to promote your brand, SEM is critical for your success.

Why Is Search Marketing so Effective?

  • It allows you to target interested potential customers. Search engine marketing targets a specific audience based the keyword s they type into their search bar. Unlike many broad-based marketing methods, you have the benefit of knowing that your viewers are actively seeking out valuable information relevant to their queries.
  • It gives you the ability to focus on quality, detailed information. Once your target audience has landed on your site, you have a valuable opportunity to provide detailed information focused on your products or services. Because these potential patrons have already landed on your site with a purpose, this is your chance to present everything they need to know in order to encourage conversion to loyal patrons.
  • It offers unlimited engagement for your visitor. Many traditional marketing methods fall short in providing potential customers with the details they need to move forward. Search marketing offers a distinctive advantage in that hot leads (those who have entered specific keywords and are very interested in your products or services) can take as long as they need to peruse your site for relevant information before making a purchasing decision.
  • It provides tailored marketing based on the information you already have about potential customers. Traditional marketing generally lacks a personal touch.  While it works well for products or services with broad appeal (like Coca-Cola or Apple), results for more specific items often fall flat. By building keyword lists and creating landing pages and web content customized for those keywords, you will be able to more accurately convey valuable content to your audience.
  • It delivers a clear call to action. By developing effective landing pages and offering clear conversion points above the fold and periodically throughout your web content, you make it easy for your visitors to perform the intended activities, including signing up for emails/coupons, subscribing to newsletters, filling out forms or making purchases.

Also Read : 4 Elements That Every Page of Your Website Needs

  • It provides immediate, measurable results. Unlike most traditional marketing methods, search engine marketing provides measurable results that you can track in real time.  By using a program like Google Analytics to monitor site statistics, you can easily access important information such as  tracking how often visitors come to your website, the visitor conversion for various pages, the type of visitor (new, returning, referred from another site), and other relevant data. This information can give you valuable insight as to what is working and what should be eliminated from your SEM strategy.
  • It enables you to test the effectiveness of your keywords using pay-per-click (PPC). Because not all of the keyword terms you choose will be equally effective, SEM gives you the opportunity to test out different combinations of keywords through PPC to measure their effectiveness. This allows you to easily modify your SEO campaign to maximize results.

Search engine marketing is a powerful and cost effective way to attract qualified visitors and increase sales. When used in tandem with local internet marketing as a part of your overall search engine optimization strategy, you can gain a distinct advantage over your competition. By tailoring your website, landing pages, and web content to the needs you specific target audience based on the keywords they are searching for, you can greatly increase your visibility and web traffic.

Our SEO & Internet Marketing firm has the expertise and insight to craft the perfect search engine marketing strategy to help grow your business. Contact us to find out how we can provide the measurable results you are looking for.