Search Engine Marketing Most people research online before making buying decisions. In fact, 82% of all initial website visits come from searches on the internet. Well thought out and precisely executed search engine optimization and search engine marketing strategies will increase your site’s visibility for people interested in the types of products and services you offer.
Whether your market is strictly Cleveland and the rest of Northeast Ohio, or you do business nationwide and Internationally, Ocular Concepts can develop and execute an SEO or Web Marketing solution that improves your page rank and increases web traffic.
There are actually two prongs to the optimization process. These are on-page optimization strategies, which is SEO, and off-page optimization strategies, which is SEM or Search Engine Marketing. SEO equips your website and its pages to thrive in the search environment and to move through the search engines. SEM (Search Engine Marketing) acts as the catalyst for your optimized site to more effectively rank ahead of competitor sites in search engines like Google, Yahoo and MSN.
While SEO by itself (on-page page optimization) can be effective and help improve your page rankings, combining SEM (off page optimization) with SEO delivers the greatest success. SEO to a website is like putting high performance parts on your car, and giving it a good tune up, so that it is better equipped to reach its destination more efficiently and faster.
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SEM (Search Engine Marketing) is like putting high performance fuel and a skilled driver in the car to take advantage of the car’s improved parts. SEO is the right ingredients for the perfect drink…SEM is the straw that stirs that drink!
While many SEO firms in Northeast Ohio try to get you to buy tiered Search Engine Optimization and Marketing packages that group together a series of services, some of which you may not even need or are missing things you may really need, Ocular believes in tailoring a program that is more specific to the work you need done. This allows you to get way more for your money with us.
A top notch SEO company does not use a cookie cutter checklist. Not every business has the same needs. Each site is in a different stage of development. Not every client will need every service
Our approach is highly customized, as we break down every aspect of your current situation. We look at your big picture and find things that others may overlook. We look at the components of your site from an SEO perspective, strengths and weakness, and make it work as whole. This process includes a complete analysis of your entire website, current traffic, competitive environment, and then putting the pieces together to achieve the results you desire.